Wardrobe Tips

17 European Clothing Brands the Best-Dressed Women Swear By

By DeAndrea Douglas
how to dress like a european

Are you bored with shopping at your usual stores and ready for some new places to get stylish clothes? Look no further. I’ve been a little less than thrilled with my usual shopping haunts so I hopped across the pond (virtually, of course) to take a look at some of the top European clothing brands that are coveted by the best-dressed women. From timeless classics to trendy pieces, you can expect to learn about the most sought-after European brands and their unique styles. Get ready to elevate your wardrobe with these must-have pieces from the affordable fashion brands of Europe.

How To Dress Like a European?

I don’t think there is a strictly European way of dressing other than not looking sloppy. The stereotypically European way of dressing varies from country to country, but you’d never think that someone outside in their pajamas was European. You have to understand that what you choose to wear is an exploration of your personality and how you feel about yourself. Dressing with care and effort is integral to a European style philosophy and as such, Europeans are known for sartorial choices that perfectly blend timeless elegance with contemporary style. You don’t have to hop on every single trend that’s popular if you don’t think it fits your vibe. Strive to balance casual and formal wear, ensuring both are well-fitting, clean, and stylish. Accents like scarves or statement jewelry can tie a look together.

Investing in high-quality, well-crafted pieces—the sort that won’t fall apart after a season of wear—is a trait often assigned to a European way of dressing, but is a good thing for anyone to adopt. Your goal shouldn’t be to imitate a style you’ve seen on someone else, but rather to take style cues and inspiration from lots of places and combine them into something uniquely your own.

european clothing brands

The Best Affordable European Clothing Brands that Ship to the US

While there are plenty of clothing brands based in Europe, not all of them will ship to the US. I know, what a tragedy. However, we have to take what we can get. We’re already familiar with ultra-luxury brands like Burberry, Gucci, Saint Laurent, and Hermés but shopping with those brands isn’t in the average person’s budget. Instead, this is a list of affordable European clothing brands with prices that are comparable to popular places to shop in the US.

1. Mango

Mango is a globally recognized fashion brand, renowned for its distinctive aesthetic that uniquely blends contemporary sophistication and sartorial elegance. The brand’s ethos is deeply rooted in presenting cutting-edge designs with sleek lines, minimalist silhouettes, and an understated color palette. Mango’s collections cater to the modern, stylish person who values both form and function in their attire.

2. Zara

Like Drake said, “Zara heels, bound to give you Zara toes.” While I still don’t know what that means, I don’t care. While they are a fast-fashion brand (most on this list are) they aim to offer everyone beautiful, on-trend, and responsibly crafted fashion. If you’ve ever walked past a Zara storefront or seen memes about how their models pose, you know this brand likes to be on the cutting edge of fashion at an affordable price.

3. Massimo Dutti

Massimo Dutti embodies a modern interpretation of natural, sophisticated ease, from the high sophistication of their tailored line to the comfortable fit and timeless style of more casual and relaxed pieces. The brand has a characteristic sense of refinement and emphasizes quality fabrics in all dimensions of its collections. If you’re looking for clothing that has an old money aesthetic, this is the brand for you.

4. H&M

H&M is another very popular European clothing brand to shop in the US. I can’t tell you how many items I’ve bought from H&M over the years. I bought almost everything I wore on my last vacation from them. They offer on-trend clothing for the whole family at affordable prices. This is a great place to shop if you enjoy the in-person shopping experience.


ASOS is one of the most affordable online stores in Europe and the rest of the world. They believe in a world where everyone has the freedom to express themselves without judgment, to experiment, and to embrace life as an extraordinary adventure. Their mission is to ensure everyone, regardless of background or appearance, has an equal opportunity to discover their potential. By offering their ASOS Brands in over 30 sizes at the same price, they aim to cater to their diverse audience and promote body positivity. It is also worth noting that they don’t digitally alter their models’ appearance, to represent their audience authentically and reject stereotypes. Their goal is to empower people to be confident in embracing their unique selves.


Since its establishment in 1971, REISS has built a design ethos focused on crafting contemporary menswear, womenswear, accessories, and childrenswear that defy passing trends. With a London-based atelier and a dedicated design team committed to maintaining its heritage, REISS now functions as a contemporary fashion brand, presenting accessible luxury collections that exude timeless sophistication. For over five decades, REISS has developed a distinctive style language, attracting a devoted following of fashion-forward individuals, celebrities, and even royalty.

7. Ted Baker

From its inception, Ted Baker has maintained a steadfast commitment to quality, meticulous attention to detail, and a playful sense of humor, propelling it to become one of the UK’s fastest-growing lifestyle brands. Since its origins as a men’s clothing brand in Glasgow in 1987, Ted Baker has rapidly expanded its collections. Today, the brand offers a diverse range of collections, including menswear, womenswear, global, endurance, pashion, langley, accessories, fragrance, skinwear, footwear, eyewear, and watches.

8. COS

COS offers a wardrobe of ready-to-wear and accessories for an elegantly dressed life. Every thread, every cut, and every hue are meticulously selected, ensuring that their products not only withstand the test of time but also evoke a sense of timeless beauty and class. Their goal is to redefine your expectations of fashion by offering more than just wardrobe staples. They strive to offer a lifestyle.

9. House of CB

House of CB, founded by Conna Walker at 17, has evolved from signature bodycon dresses to stunning statement pieces, gracing famous bodies and magazine pages. With over 2 million Instagram followers and standalone stores in the UK and US, the brand is loved by a legion of loyal CB Dolls worldwide. All pieces are in-house designed in London, reflecting Conna’s inspiration from iconic women and her desire for women to feel both sexy and empowered. House of CB offers the perfect fit for real women who embrace their femininity, just a couple of clicks away.

10. River Island

River Island, an icon of the British high street, draws inspiration from both the latest trends and its rich style archives, offering fashion that celebrates life and helps real people look and feel their best. With over sixty years of experience, River Island continues to serve style and lead trends, catering to people who want to look good while living their lives to the fullest.

11. Primark

Primark focuses on providing affordable choices for everyone, offering great quality everyday essentials, standout styles for women, men, and kids, as well as beauty, homeware, and accessories. With a commitment to creating great retail experiences, Primark operates over 400 stores globally and is opening more every year. Primark is also dedicated to making sustainable fashion affordable, with goals to use recycled or more sustainably sourced materials for all its clothes, ensure recyclability by design, halve carbon emissions in its value chain, and strive for a living wage for workers in its supply chain.

12. &Other Stories

True to its name and storytelling roots, & Other Stories tells fashion stories featuring seasonal must-haves and timeless treasures. Curated feminine fashion awaits in their stores, inviting customers to explore their sense of style and find inspiration for their entire look, including clothing, shoes, accessories, skincare, and makeup to tell their own fashion story.

13. Club L London

Club L London is an online fashion retailer catering to forward-thinking women, offering accessible luxury and unique designs from sizes 4-24 (UK) and 0-20 (US). Their in-house and abroad crafted collections cover a range of occasions from prom to maternity, delivering an engaging customer experience with new collections released weekly, connecting a global community of diverse consumers, fashion influencers, and content creators.

14. Stradivarius

Stradivarius see’s fashion as a form of expression, a way to have fun and let loose. Because people don’t always feel the same, and our style evolves, Stradivarius designs their collections to suit various situations and moments in life. They aim for their clothes to adapt to you, to grow with you.

15. Ghost London

Ghost London, an iconic British brand established four decades ago, is renowned for its contemporary vintage feel and feminine aesthetic in women’s clothing. The brand’s collections feature modern silhouettes and signature garment-dyed pieces, appealing to confident women with a strong attention to quality and detail. They design garments that are easy to wear and care for, suitable for women of all ages and shapes. Their philosophy emphasizes high-quality fabrics, exclusively produced and woven using the finest viscose yarns, and a unique ‘garment dye’ process that results in a luxurious, silk-like texture that is also machine washable. Each season, they uniquely designs prints in-house, maintaining the brand’s vintage-inspired spirit.

16. NA-KD

NA-KD, a Swedish fashion company, is a leading destination for fashion-forward consumers worldwide, offering the latest trends in clothing, accessories, and beauty products. Their focus on trends, community building, and social media has contributed to their rapid rise in popularity.

17. Marks & Spencer

M&S is a leading British retailer known for providing quality, great value food, clothing, and homeware to millions of customers worldwide. They offer contemporary, wearable styles at great value.

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