Perfume & Fragrance

What Are Niche Fragrances?

By DeAndrea Douglas
what are niche fragrances

If you have been anywhere on social media lately you’ve probably noticed that fragrance is having a moment. I’m not even mad at it because who doesn’t want to smell good? This year, I’ve decided that I will be upping my fragrance game so I thought I’d start at what I saw as the beginning.

When it comes to the world of fragrances, there are two primary categories that dominate the market: niche fragrances and designer fragrances. While both offer unique olfactory experiences, niche fragrances have been gaining considerable attention and admiration from fragrance enthusiasts. Since I am trying to graduate from Ralph Lauren Romance and YSL Libre to something more complex I figured why not delve into what the enthusiasts are getting hyped up about. So, here is what I’ve gathered about the differences between designer and niche fragrances plus a few fragrance houses that have popped up on my radar.

Niche vs Designer Fragrance: What’s the Difference?

Niche fragrances are often characterized by their exclusivity, craftsmanship, and limited production. They are created by independent perfume houses or artisans who pour their hearts and souls into crafting unique scent compositions. On the other hand, designer fragrances are produced by well-known fashion and beauty brands and are usually marketed to a wider audience.

Designer fragrances are typically more readily available, thanks to their extensive distribution networks and mainstream appeal. They often cater to popular trends and aim to reach a broader consumer base. You won’t find very many “offensive” smells in a designer fragrance line. In contrast, niche fragrances offer a more distinct and unconventional olfactory experience, as they are crafted with artistic freedom and a focus on quality rather than mass-market appeal. In this category, you may find scents that don’t initially smell good, but once they’ve dried and settled they are amazing.

MORE: Perfume Etiquette: The Do’s and Don’ts of Wearing Fragrance

Are Niche Fragrances Better?

The question of whether niche fragrances are better than designer fragrances is subjective and largely dependent on what you like. Niche fragrances are revered for their uniqueness, attention to detail, and the use of high-quality ingredients. They often showcase complex scent profiles and evoke emotions, making them stand out from the crowd. Fragrance enthusiasts (Hello! That’s me now!) appreciate the artistry and craftsmanship that goes into creating these olfactory masterpieces.

Designer fragrances, on the other hand, still have their own merits. They are often more accessible, affordable, and cater to a wider range of tastes. If you’re looking for something versatile and crowd-pleasing, a designer fragrance might be the way to go. Also, if you’re not prepared to spend $250+ on one bottle sticking with a designer fragrance is a good call.

Ultimately, the choice between niche and designer fragrances boils down to personal preferences and the desired olfactory experience. Some people prefer the exclusivity and distinctiveness of niche fragrances (encore, bonojour c’est moi), while others find comfort in the familiarity and accessibility of designer fragrances.

where to buy niche perfume

Where To Buy Niche Fragrance?

Finding niche perfumes can be an exciting adventure. While they may not be as readily available as designer fragrances, niche perfumes can be found in a lot of places if you know where to look. Here are a few options to explore:

Official Brand Websites

Many niche perfume brands have their own homes on the internet where you can directly purchase their fragrances. These websites give detailed information about the brand, perfumes they offer, and sometimes even offer samples or travel-sized bottles for you to try before committing to a full-size purchase. I love venturing to the brand sites to see if they have discovery sets of their scents so I can try them out before committing to buying a full-sized bottle. Buying directly from the brand ensures authenticity and the opportunity to explore the full range of their fragrances.

Specialized Perfume Retailers & Boutiques

Some dedicated perfume retailers focus on curating a selection of niche fragrances. These brick-and-mortar stores or websites specialize in offering unique and exclusive perfumes that are often not found in mainstream stores. They have knowledgeable staff who can guide you through the world of niche fragrances and help you discover new scents that align with your preferences. I haven’t tried this yet, but there is an Arabic fragrance store in my city that I will eventually go check out.

Luxury Department Stores

Certain high-end department stores – like Harrods, Saks Fifth Avenue, Neiman Marcus, or Selfridges – have sections dedicated to niche fragrances within their beauty departments. These sections showcase a curated collection of niche perfumes, allowing you to explore and experience a range of exquisite scents. I took a trip to Saks and Neiman’s to smell to my heart’s content and their selections did not disappoint.

What is an Example of Niche Perfume?

So we know where we can find niche perfumes and what makes them different from designer fragrances, but what are some fragrance houses that might be intriguing places to start your own fragrance adventure? Start with these and see where that takes you.

parfums de marly - what are niche fragrances

Parfums De Marly

Parfums De Marly effortlessly blends French elegance with the opulence of the 18th-century equestrian world. Drawing inspiration from the noble Arabian horses, Parfums De Marly creates fragrances that exude regality and refined craftsmanship. From majestic floral arrangements to seductive oriental accords, each perfume showcases a harmonious blend of exceptional quality ingredients. Parfums De Marly offers a luxurious olfactory experience that captures the essence of prestige and exclusivity.

Scents on my radar: Delina Exclusif (I have sampled and loved it can’t wait to get a full-sized bottle), Delina De Rose (Smells wonderful. but I want to sample that one before making the full-sized commitment.)

xerfoff - what are niche fragrances


Xerjoff is synonymous with extravagance and sophistication. With a vision to redefine luxury perfumery, Xerjoff presents a collection of daring and provocative fragrances. Inspired by art, culture, and exotic destinations, Xerjoff fragrances captivate the senses with their rich and complex compositions. From intense oud-based scents to modern and unconventional blends, Xerjoff pushes boundaries, inviting individuals to embark on a sensory journey like no other.

Scent on my radar: Naxos

clive christian - where to buy niche perfumes

Clive Christian

Clive Christian is synonymous with opulence, elegance, and exquisite craftsmanship. With a rich heritage dating back to the 19th century, the brand embraces traditional perfumery techniques to create timeless and luxurious fragrances. Clive Christian fragrances are known for their remarkable depth and complexity, showcasing the finest ingredients sourced from around the world. With attention to detail and a commitment to excellence, Clive Christian offers a range of sophisticated scents that exude refinement and decadence.

Scent on my radar: Rock Rose (The Mister and I may fight over it.)

initio niche fragrance


Initio Parfums Privés is a fragrance brand that explores the connection between scents and emotions. With meticulous attention to detail, Initio crafts captivating fragrances that initiate a sensory journey into the realm of the subconscious. Each scent is designed to evoke specific emotions and desires, drawing inspiration from the invisible forces that influence us. From the seductive oud of “Oud for Greatness” to the enchanting vanilla of “Rehab,” Initio’s complex fragrances tell unique stories. With elegant packaging and a dedication to craftsmanship, Initio invites fragrance enthusiasts to embrace the transformative power of scent and embark on an olfactory journey that resonates deep within.

Scents on my Radar: Paragon (another one that may negatively affect our wedded bliss), Musk Therapy, Atomic Rose

kilian paris

Kilian Paris

Kilian Paris is a luxury fragrance brand that embodies sophistication, elegance, and a touch of rebellion. Founded by Kilian Hennessy (yes, of the H in LVMH), the brand combines perfumery artistry with captivating storytelling and exquisite craftsmanship. Kilian Paris fragrances are renowned for their opulent compositions that blend tradition and innovation, creating scents that captivate the senses. With a commitment to sustainability, the brand offers a refillable fragrance system, reflecting its dedication to eco-conscious luxury. Each Kilian Paris fragrance takes the wearer on a unique olfactory journey, from intoxicating florals to alluring oriental blends, showcasing the brand’s versatility. Meticulously designed bottles, featuring sleek lines and striking accents, further enhance the sensory experience. Kilian Paris celebrates the artistry of perfumery, crafting scents that evoke emotions, tell stories, and leave a lasting impression. With a perfect blend of creativity, sustainability, and exceptional quality, Kilian Paris invites fragrance enthusiasts into a world of indulgence and beauty.

Scents on my radar: Love Don’t Be Shy (If you like Brazillian Bum Bum Cream you’ll like this too), I Don’t Need A Prince By My Side to be a Princess, Black Phantom (I can best describe this as sexy danger and I need it), Moonlight in Heaven

house of bo - what are niche fragrances

House of Bo

House of Bo is renowned for its dedication to crafting unique and luxurious fragrances. With a focus on premium ingredients and meticulous attention to detail, House of Bo creates olfactory masterpieces that transport the wearer to captivating realms. Each fragrance tells a story, evoking emotions and leaving an indelible impression. From opulent floral compositions to rich oriental blends, House of Bo showcases a diverse range of scents that cater to the discerning fragrance connoisseur.

Scent on my radar: El Sireno

maison francis kurdjian - where to buy niche fragrances

Maison Francis Kurkdjian

Maison Francis Kurkdjian is the embodiment of contemporary French luxury. Founded by master perfumer Francis Kurkdjian, the brand combines artistry, innovation, and high-quality ingredients to create fragrances that embody elegance and modernity. Maison Francis Kurkdjian is known for its refined compositions that balance simplicity and sophistication. From delicate floral bouquets to vibrant citrus creations, each fragrance is a testament to the brand’s commitment to creating olfactory masterpieces that evoke emotions and leave a lasting impression.

Scent on my radar: 724



Creed is a legendary fragrance house with a rich heritage that spans over 250 years. With a legacy of creating scents for royalty and discerning clientele, Creed is renowned for its exceptional craftsmanship and dedication to quality. The brand’s fragrances are crafted using traditional techniques and the finest natural ingredients, resulting in exquisite compositions that are timeless and captivating. From classic chypres to luxurious oriental blends, Creed offers a range of fragrances that epitomize elegance, sophistication, and refinement.

Scent on my radar: Aventus for Her

tiziana terenzi - niche perfume

Tiziana Terenzi

Tiziana Terenzi is a family-owned Italian brand that marries artistry and passion to create captivating fragrances. Inspired by the mystique of the cosmos and the enchanting landscapes of Italy, Tiziana Terenzi fragrances evoke a sense of wonder and awe. The brand’s scents combine rare and precious ingredients, resulting in unique and evocative compositions that transport the wearer to ethereal realms. Tiziana Terenzi offers a collection of celestial fragrances that ignite the imagination and celebrate the beauty of nature.

Scent on my radar: Cassiopea

frederic malle - what is an example of niche perfume

Frederic Malle

Frederic Malle is synonymous with the concept of “Editions de Parfums,” a collection of fragrances created in collaboration with some of the greatest perfumers in the industry. With a focus on giving perfumers creative freedom, Frederic Malle fragrances are artistic expressions that showcase the perfumer’s unique vision and talent. The brand’s collection spans a wide range of olfactory genres, from modern and avant-garde compositions to elegant and timeless classics. Frederic Malle offers fragrances that push boundaries, challenge conventions, and redefine the art of perfumery.

Scent on my radar: Carnal Flower

serge lutens

Serge Lutens

Serge Lutens is an iconic brand that blurs the line between fragrance and art. Founded by the visionary Serge Lutens, the brand’s fragrances are deeply rooted in storytelling and evoke a sense of mystery and intrigue. Each scent is an olfactory masterpiece that captures emotions and memories. From rich oriental creations to evocative floral blends, Serge Lutens presents a collection of avant-garde fragrances that challenge norms and invite individuals to explore the depths of their olfactory imagination.

Scent on my radar: A La Nuit

le labo

Le Labo

Le Labo is a brand that embraces simplicity, authenticity, and craftsmanship. With a focus on minimalistic aesthetics and a commitment to using high-quality ingredients, Le Labo offers a collection of unisex fragrances that celebrate individuality and self-expression. Each fragrance is handcrafted and personalized, with the bottle itself labeled with the location and date of creation. Le Labo fragrances capture the essence of natural beauty, offering scents that resonate with those who appreciate subtlety and artistry.

Scent on my radar: Jasmin 17

penhaligons - are niche fragrances better


Penhaligon’s is a British fragrance house with a rich heritage dating back to the 19th century. Renowned for its refined craftsmanship and dedication to traditional perfumery techniques, Penhaligon’s offers a collection of elegant and distinctive fragrances. Each scent is meticulously created, showcasing the brand’s commitment to quality and artistry. From timeless classics to modern interpretations, Penhaligon’s fragrances exude sophistication and evoke a sense of British charm. The brand’s signature fragrances often feature unique combinations of ingredients, resulting in captivating and memorable olfactory experiences. With their iconic packaging and attention to detail, Penhaligon’s fragrances are an embodiment of luxury and elegance, appealing to individuals who appreciate timeless beauty and exceptional quality.

Scent on my radar: The Legacy Of Petra



Guerlain is a legendary French perfume house renowned for its illustrious history and unparalleled expertise. With over 190 years of heritage, Guerlain has created iconic fragrances that have become timeless classics. The brand is known for its commitment to using the finest natural ingredients, combined with innovative techniques, to craft exquisite scents. Guerlain fragrances often exhibit a harmonious balance between tradition and modernity, capturing the essence of luxury and refinement. From the iconic Shalimar to the elegant La Petite Robe Noire, each Guerlain fragrance tells a story and elicits a unique emotional response. With their elegant bottles and distinctive scents, Guerlain perfumes are a symbol of French elegance and sophistication.

Scent on my radar: Aqua Allegoria Pera Granita Pear

roja parfums

Roja Parfums

Roja Parfums is a prestigious fragrance brand founded by the renowned perfumer Roja Dove. Known for his impeccable attention to detail and relentless pursuit of excellence, Roja Dove creates fragrances that epitomize luxury and opulence. Roja Parfums’ scents are meticulously crafted using the finest and rarest ingredients, resulting in extraordinary and complex compositions. Each fragrance is a work of art, showcasing the perfumer’s talent for balancing nuances and creating olfactory symphonies. With their exquisite packaging and decadent aromas, Roja Parfums fragrances offer an indulgent and sensorial experience. The brand’s commitment to craftsmanship and its unwavering dedication to creating exceptional scents have earned Roja Parfums a coveted place among fragrance connoisseurs worldwide.

Scent on my radar: Elysium

Are Niche Fragrances What You’re Looking For?

Niche fragrances offer an enchanting escape from the mainstream, allowing fragrance enthusiasts to indulge in unique olfactory experiences. While the debate of niche versus designer fragrances continues, it is important to appreciate the artistry and craftsmanship that both categories bring to the table. Whether you prefer the exclusivity of niche fragrances or the accessibility of designer fragrances, the world of perfumery offers something for everyone.

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Final Thoughts on Designer vs Niche Fragrances

When it comes to purchasing niche perfumes, a little exploration can lead you to hidden gems. Whether you visit official brand websites, seek out specialized perfume retailers, browse luxury department stores, or step into fragrance boutiques, you’ll have the opportunity to discover niche fragrances that captivate your senses. While they may be more elusive and carry a higher price tag than designer fragrances, the allure of niche perfumes lies in their exclusivity, craftsmanship, and the extraordinary olfactory journey they offer.

Remember, choosing a fragrance is a deeply personal journey, and it’s essential to explore various options to find the scents that resonate with your senses and evoke the desired emotions. So, embrace the allure of niche fragrances and embark on a fragrant adventure that reflects your individuality and style.